We bring exceptional retailing experience with a strong understanding of the evolving beauty consumer and industry landscape. We collaborate with mass market to prestige and luxury retailers to develop private label or proprietary beauty and personal care brands.
From brand strategy to product and package development, sourcing and manufacturing, we offer a full suite of services for end-to-end support.
We're fluent in everything beauty: fragrance, color cosmetics, hair care, skin care, body care, men’s grooming, interior scent—and beyond.
We take a bespoke approach to your project, offering various levels of complexity and innovation to meet your brand and business needs from mass market to high-end luxury.
When celebrity makeup artist Carmindy wanted to fulfill her vision of "anxiety-free makeup," we developed a complete range of color cosmetics in foolproof, universal shades—created in partnership with QVC as their first exclusive makeup brand.
Extending Lauren Conrad’s best-selling lifestyle brand at Kohl's, we developed a comprehensive clean-beauty line—including makeup, skin care and fragrance—that reflects her eco-conscious values.
In partnership with Sephora and designers Mary-Kate and Ashley Olsen, we developed the Elizabeth and James Nirvana Collection of six unique fine fragrances, plus innovative ancillaries including the first fine-fragrance dry shampoo.
To capitalize on consumer demand for hand sanitizer, we partnered with Macy's on Really Good Things, an exclusive line of gentle yet effective hand sanitizers in multiple scents and sizes.
In order for Saks to provide their in-store shoppers with an extra level of safety, Batallure quickly developed private-label hand sanitizer that's offered as gratis in every Saks store.
